Experienced UX Design Professional with a proven track record:
Multiple enterprise-level digital experiences successfully launched
Focus on B2B and B2C ecommerce
Mentorship and leadership for ux and design professionals
Business-value driven approach
Featherstitch, Inc
2015 - present
Experience Consultant - MLB Strategic Acquisitions and Analytics System Design
As their first-ever user experience professional, I introduced stakeholders to the benefits of user experience research and design.
Organization leaders changed from being skeptical to enthusiastically embracing the benefits of user experience research and design based on results of this UX pilot project.
Experience Consultant - Next-Gen Pet Care Facility Management Design
Designed from the ground up a pet care facility management system, built to disrupt the industry and introduce best-in-class vacation booking features to a new industry.
Grew company from one customer to become industry-leading with the user experience for customers and employees as the number one reason facilities made their choice.
Experience Consultant – B2B Ecommerce Reinvention Strategy Projects
Leveraged extensive industry experience to direct cross-disciplinary teams through research activities and opportunity synthesis for multiple companies.
Provided analysis for customers in a variety of industries, including industrial, educational, foodservice, financial, human resources, and technology.
Directed junior user experience and researchers on creating research plans and producing readouts with actionable designs.
Experience Consultant – Design Agent Portal for Insurance Quotes
Designed a fully responsive portal for insurance agents to quote commercial insurance policies for a new insurance company.
Strategized a key set of experience paradigms with a multi-disciplinary team to build an experience pattern library.
Evaluated Guidewire flows and business requirements to build new experience paradigms that fully supported all business needs.
Built experience prototypes for seven lines of business using Sketch & Invision tools.
Experience Consultant - Athleticwear Subscription Employee Management Tools
Design tools for stylist employees to leverage inventory stock levels and AI to personalize subscription boxes for customers.
Experience Consultant & Content Strategist – Medical Associations
Directed multiple medical associations through the process of discovery and analysis, then defining their UX and content strategy while implementing a new CMS.
Experience Consultant – Next Gen Home Inspection Experience
Provided strategic direction and detailed design for a startup app that has successfully disrupted the home inspection market.
Experience Consultant – B2C Ecommerce, Mobile Provider
Created full-function prototypes using Axure of a responsive web experience for consumers shopping mobile devices from a large US carrier.
Razorfish
2010 - 2015
Associate Experience Director - Career Manager
Provided career management and mentoring for multiple new graduates from the start of their career through to their promotion to Senior Information Architect.
Associate Experience Director – Redesign Enterprise B2B System
Envisioned a new experience for a B2B site conducting $50+ billion in ecommerce sales annually.
Conducted extensive client workshops and user research sessions to define an experience brief. This brief led to ongoing multi-million dollar contracts with the client.
Designed an intuitive interface integrating different tools for ordering, inventory, billing, CRM, and enterprise applications.
Defined the multi-channel experience for next-generation ordering integration with hosted customer inventory systems.
Associate Experience Director – Create Digital Home Automation / Security System
Led a cross-disciplinary team to envision and produce the digital control panel for a large telecom’s groundbreaking new home automation and security system.
Designs met the need for customer interaction on multiple platforms – tablet, mobile, and other devices.
The released system interface for mobile and tablets has received extensive industry recognition for intuitive, intelligent design.
Associate Experience Director – eCommerce Experience Design
Led User Experience team performing wireframe design and requirements gathering for redesign of several major retail ecommerce sites including JC Penney, Radioshack, and Express.
Sapient
2008-2010
Creative Lead - Web Redesign
Organized a creative team including a visual designer, a content strategist, and an information architect. Managed all communications between creative, client, user research, and technical teams for a million dollar project to consolidate content and functionality of two separate brands of a major US luxury hotel chain.
Senior Information Architect & Content Strategist – Intranet Redesign
Combined two separate intranet sites into a single combined intranet, reducing management overhead and improving communication between business units.
Education
Illinois State University
Bachelor of Arts, English
DePaul University
Coursework towards Master of Science in Information Systems
Skills
Experience strategy
Stakeholder workshops
Vision briefs
Stakeholder interviews
User research & testing
Product definition
Experience system definition
Mentorship and career development
Product management
Requirements definition
Wireframe / flow / prototype creation
Figma (and other design tools)
Multiple development platforms